Paid Search 
Marketing

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360 Media has provided paid search marketing consulting and management since 2003. Our PPC experts bring experience from building startups to multi-million dollar annual search budgets for large global enterprises. Paid search is important throughout the customer journey to drive awareness, deliver conversions, and meet your customers where and when they are looking. 

Your All-In-One Paid Search Agency 

Paid search is extremely effective and you are only losing business if you are not showing up. Our search engine marketing management starts with knowing who is searching, what they are clicking, most importantly, why are they searching.

 

360 Media is a Google Partner and our team of paid search marketing specialists are Google Ads and Bing search experts. We provide the expertise you need no matter the size of your campaign or your location. Understanding your customer from first query to click with the correct ROI, conversion and lifetime customer value allows to best manage your campaigns and for you to grow your business.

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360 Paid Search Process

 
 
 
 
1) Search Audit, Assessment & Strategy

Our paid search experts work with your team to analyze your current keywords, campaigns and budget. We develop an overall SEM health score and provide recommendations on how to run paid search more effectively to achieve greater quality clicks and conversions.

 

  • Keyword research, target audiences, keyword total opportunity, and spend analysis

  • Current state conversion performance review

  • Quality score reviews and establish a progression plan

  • Headlines, ad copy, landing page content relevancy, keyword extensions and ROI optimization plan.

  • Setup or rebuild proper account structures, ad groups, campaign budgeting and bidding strategy

  • Build brand and/or competitive keyword foundational accounts and always-on budget recommendations. 

  • PPC strategy and realistic budget recommendations to reduce waste and deliver an increased number of quality conversions.

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2) PPC Management & Optimization 

Our paid search experts work with your team to analyze your current keywords, campaigns and budget. We develop an overall SEM health score and provide recommendations on how to run paid search more effectively to achieve greater quality clicks and conversions.

 

  • PPC account manager providing dedicated attention to your campaigns and business.

  • Monthly monitoring of keyword performance to deliver high ROI

  • Budget pacing and bid optimizations to keep your spend in check and providing results.

  • Remarketing implemented for traffic that visited your site

  • Ad copy review and new variation a/b testing

  • Google and Bing traffic, conversion and ROI analysis leading to 

  • 360 cross-channel and paid search campaign triggering throughout the customer journney 

  • Continuous ROI optimization and quality score progression

3) Paid Search Measurement & Reporting

Our paid search experts and your account manager provide monthly reporting calls to review search results, keyword performance, conversions, budget and ad optimization recommendations. 

 

  • Google Data Studio dashboard development and weekly automated reporting

  • In-depth analytics measurement and key search metric analysis performed daily, weekly and monthly

  • Search KPI reporting including: Quality Score, ROAS, CPC, CPA, Conversions, Impression Share(IS), Brand Impression Share, Competitive Impression Share, SERP positioning